Just as skilled artisans need the right tools to do their best work, so to do executives need the right tools to release the full potential of the momentum effect. Here you can download images of the tools presented in the book. To download the tool, right click on the image and either copy or save the picture. For more complete information on how to use the tool, page references to where the tool is discussed in the book are also given below the illustration.
- Insight discovery matrix [Showing]
- Customer value map [View]
- Customer value wedge [View]
- Customer equity map [View]
- Customer equity wedge [View]
- Customer value path to power offer design [View]
- Customer equity path to power offer design [View]
- MDC (mobilize, detect, convert) action roadmap [View]
- Momentum execution matrix [View]
- Friction detection matrix [View]
- Customer retention portfolio [View]
- Customer engagement portfolio [View]
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page 55 (US edition) - page 54 (UK edition)
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