The ambitious design and execution of a momentum strategy boosts momentum in several ways. The book presents two simulations of the impact of small improvements in key drivers of momentum and demonstrates how the cumulative effect of these improvements dramatically accelerates growth. We will shortly be adding an interactive version of this simulation for you to run yourself. Check back soon to see the impact that compelling design and vibrant execution can have on the following accelerators:
- Cost efficiency
- Cross-selling/self-adoption
- Customer acquisition
- Customer recommendations
- Customer retention
- Sales growth
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