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The process of building and maintaining momentum is one of constant iteration. With care and attention it can deliver exceptional growth for decades, as several of the firms we discuss in the book illustrate. But as some of those firms also demonstrate, momentum can easily be lost if the process for maintaining does not become systematic to the way a firm does business. This is the eight-step process that systematically builds and maintains momentum. It contains the secrets of momentum strategy: how to create exceptional growth.

This process is so simple and powerful that one can carry it on a simple pocket card or, even better, in one’s mind. But behind the simplicity of the framework lies the power and the richness of each step.

In the animation below you can watch the process unfold and learn more about each of its key components or consider the key messages that are vital to understanding the power of momentum.

Click here to see a static version of the animation

The process consists of eight elements, forming the twin engines of momentum: Momentum Design and Momentum Execution. The first, momentum design consists of:

• Compelling insights. The hidden nuggets for growth that do not emerge from the routine operations of a business.
• Compelling value. Value that is perceived so intensely that it has a magnetic attraction.
• Compelling equity. People who represent assets of tremendous potential equity
• Power offer design. Harnessing compelling value and equity to create an offer with built in traction.

Note how the arrows show that this side of the process is interactive and iterative with each stage feeding into, and feeding off those on either side of it.

The spark that ignites momentum is the Power Offer – this is where the twin engines of design and execution meet and exchange energy.

The second engine is power offer execution, consisting of.

• Power offer execution. Unleashing and enhancing the traction built in the offer.
• Vibrant satisfaction. An emotional level of happiness that leads to positive retention.
• Vibrant retention. An emotional level of loyalty that leads to positive engagement.
• Vibrant engagement. An emotional level of involvement that leads to exceptional growth and further improvements in the power offer execution.

This time, note how the arrows travel in just one direction, gathering pace, and boosting momentum in a virtuous circle of cumulative, self-sustaining power

And at each of these steps, tools are available to exploit this richness in depth. The process gives you the simple integrated perspective. The tools give you the means to harness the richness in each of the eight steps.

Click here to see the eight steps in more detail

The Momentum Process is an incredibly powerful concept and there are six key messages to keep in mind to help you release the full potential of the process:

• Momentum Design is iterative and interactive
• Momentum Execution is cumulative and virtuous
• Design and Execution are symbiotic
• Momentum requires ambition
• Internal Momentum is synergistic
• Momentum is universal

Click here to see the Key Messages in more detail