Momentum is everywhere. Campaigning politicians have it, then they lose it. Sports teams claim to have it after one or two wins, only for it to vanish in the face of an unexpected defeat. Business leaders have talked about it but few have been able to define exactly what it is.

Until now.

J. C. Larreche has uncovered the secrets of momentum. In The Momentum Effect he shows why some firms deliver exceptional growth and sets out a systematic eight step process that generates the conditions under which the phenomenon occurs.

From here members of the media can request an interview with J.C., read extracts from the book, see what prominent business leaders have to say about the The Momentum Effect, find quotes from an interview with J.C. or download high-resolution images of the book or J.C., licensed for editorial use.