“We began by investigating marketing excellence. We examined customer focus. We scrutinized innovation. Each of these is a useful tool with an undeniable impact on growth, but painful experience over the years has taught us that marketing excellence by itself does not create sustained growth, any more than does customer focus or innovation in isolation. We discovered that momentum growth requires a delicate combination of a number of specific elements, working cooperatively and simultaneously.”
TME p.xxii
If you join the TME Academy this is where you will be able to log in meet other members of the academic community who share your passion to change the way marketing is taught. The Q and As you find here will grow over time as we extend our collective understanding of momentum and origination strategy.
